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Piracy. It is quite possibly the biggest problem facing our industry today. Sure, the current state of our economy has a significant impact on our bottom line, but who can honestly say that they haven’t seen their profits slip since the dawn of the tube site? You would think that such a huge problem would be met by a unified front to combat this prolific, money-depleting scourge. However, one of the adult industry’s most influential companies is supporting this out-of-control racket. That company is AVN.

AVN, the self-proclaimed “Industry Standard”, has licensed their well-known name out to a company called Etology.com. And because nobody knows who “Etology” is, they gladly run part of their operation using the name “AVN Ads” — with AVN’s full blessing. Etology markets ad space to adult websites. So, if you’re looking to buy ad space for your site, you can sign up with AVN Ads and they’ll connect you with advertisers. For their efforts, AVN Ads takes a percentage of the deal.

Sounds good, right? Sure. As long as you look over the fact that the “Industry Standard” AVN is actually supporting piracy and copyright infringement by selling their services to advertisers who buy ad space on sites that give away your product for free. Sure, they aren’t the only ones who are doing it, but someone as well-known as AVN tacitly endorsing piracy raises this problem to a whole new level.

Who is being affected by this? Well, here are a few examples complete with screen shots:

Why should you be pissed? Studios. Retailers. And all of those in between who work hard to keep food on their table and a roof over their head are the ones who lose out in the end. There are thousands of sites like these taking the money out of our pockets and bleeding the industry dry. These aren’t sites with just amateur clips. They put up full downloads of porn movies the day they come out. There are even sections of these sites dedicated to certain performers and studios. Want to download every Gangbang Girl scene from Anabolic? There’s a site for that. You want to download every scene that Gauge has done? Your wish is their command. And they do this all for free. Wow! With an offer like that, it’s no wonder these sites boast traffic of millions of hits per day. More people go to Rapidshare.com every day than Ebay, AOL, and Amazon! With that much traffic, these sites can command top dollar for advertising. Needless to say, if they had no advertising revenue, they could no longer stay in business. Instead of starving the rats who are gnawing through the hull of this sinking ship, let’s just keep fattening them until our treasure ends up at the bottom of the sea. Yes, piracy is alive and well thanks to all of those who support it.

When I contacted AVN about this, I was told to contact Etology since they are the ones running the day-to-day operations. Etology has yet to respond. However, I don’t think we can pass the buck completely to Etology here. AVN puts their name on it, they cash those checks, you can’t tell me they never once looked into where the money was coming from. And if they weren’t aware of it, they should be now.

So, if you’re an adult studio out there that’s been giving money to AVN every month for advertising, you might want to ask them why they are supporting sites that are stealing your content and killing your bottom line. Why would anyone want to go out and buy Pirates 2, when they can go to the real pirates who will give it you for free?

What’s really behind all this is greed and of course that means money. People within our industry are willing to compromise ethics in the pursuit of money. In our industry, ethics are relative. If something is unethical AND unprofitable…we won’t do it. If it’s unethical but hugely profitable…well then….we’re flexible.


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