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From newteevee.com:

Adult video companies are stepping up the fight against online piracy, but lawsuits against individuals swapping dirty videos via P2P no longer seem to be at the top of their list. Jason Tucker, head of a new anti-piracy company dedicated to adult content called The PAK Group, recently told the industry web site XBIZ (not safe for work) that lawsuits against individuals “require ridiculous amounts of resources” and are unlikely to have a huge impact.

Tucker wants to concentrate on adult video-sharing sites instead. He told XBiz that his company is close to filing a lawsuit against one of these red-light versions of YouTube, and that other lawsuits could follow soon after. This isn’t the first time these sites have been targeted by the adult industry. Industry heavyweight Vivid sued PornoTube in December of 2007. While the lawsuit was often compared to Viacom suing Google, Tucker made clear that for the adult entertainment space, these lawsuits are hitting much closer to home: “The big problem I see right now is not outsiders doing this; rather, it is people who purport to be contributing members in our industry,” he told XBIZ.

Video hosters like PornoTube have become a growing problem for the adult industry. The admittedly not always precise Alexa.com site ranking lists two of these sites in its Top 50, with YouPorn even beating Flickr.com. A majority of the sites are hosted in the U.S., and PornoTube is in fact operated by AEBN, one of the largest providers of online pay-per-view porn, providing companies like Playboy with branded pay sites.

U.S.-based X-rated YouTube knock-offs have been relying on the DMCA to shield themselves from copyright infringement and deal with takedown notices. Some in the industry have looked to the YouTube lawsuit to clear up whether video-sharing sites will remain legal, but others apparently don’t want to wait. Vivid also invoked a law requiring detailed documentation of adult performers to combat child porn in its lawsuit, stating that PornoTube violated the law by allowing anonymous uploads.

The fight about PornoTube & Co. is unlikely to change the fact that naughty videos are popular on many file-sharing platforms. The NPD group estimated back in 2006 that almost 60 percent of all videos swapped on P2P networks are porn. These numbers have prompted some in the industry to call for lawsuits against individuals. Gay porn company Titan Media filed a first round of lawsuits against bloggers that had published direct download links last October, and European porn companies have been suing a large number of individual file swappers for quite some time now.

Maybe it’s the questionable success of the music industry lawsuits against P2P users that have stopped U.S. adult entertainment companies from following up with their own lawsuit campaigns. The industry is clearly keeping an eye on the world of mainstream entertainment and its fight against piracy — and the lesson seems to be to call for filters, not paychecks from college students. Said Tucker: “MySpace and YouTube have cleaned up their act, so it can be done.”

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