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PornNewz Goes out to Stores, Distributors and Interweb Nuts all over the freakin' place!!
Our advertising team visits stores around the country everyday!!

Here’s my formula for adult retail success:

  1. Get a good location - Find a location with good traffic, both car and foot, make sure you are in compliance with all zoning laws.
  2. Have a decent looking storefront.  Update from time to time to keep the store looking new and clean.
  3. Advertise and make sure you can be found online.  Register your own domain address, create a myspace, list your site on search engines and directories.
  4. Make the inside of your store clean and friendly.
  5. Hire employees with high work ethics and pay them well.  Keep the store clean and organized.
  6. Carry the best titles from the top studios, not just the cheapest crap you can find.
  7. Offer prices that are not only competitive locally, but against most online stores.
  8. Offer your customers a variety of options.  Some want to buy movies, some want to rent, some want to trade and some want to sell you back movies.  Make sure your movies are priced to sell.  Collectors and regulars will be your best customers.
  9. Carry the nicest novelties and keep them clean.  Dust on any products in your store should be unacceptable.  If you have employees working there, they should be actually WORKING their entire shift.
  10. Use Point of Sale software to identify the top titles, studios, stars and toys.  Reorder that which consistently sells and increase your initial offering of titles that are sure to move.
  11. Pay your taxes.  This industry is constantly under fire.  Don’t give the opposition any ammo to take you down.
  12. Create compelling displays and promotions within your store and make sure that new customers are made aware of them.  Your regulars will keep you in business, but you can take care of regulars while attracting new customers.
  13. Read pornnewz.com and email Nate with all your ideas, questions and suggestions!

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