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PornNewz Goes out to Stores, Distributors and Interweb Nuts all over the freakin' place!!
Our advertising team visits stores around the country everyday!!

Here is my humble opinion.  Don’t hate the internet, don’t stress about the internet, just compete with it.

No matter what, Porn is an easy thing to sell.   In 2008, it’s all about how much can I sell.  If I was a store owner, I would not be trying to buy cheaper product,  (you know who I’m talking about, if it costs $2-$5, it’s gonna be crap), and then try and sell it for $59, and hope to make as much money as I can before my store closes.  Any customer can get a new release online for $22-$25.  However what I have going for myself is that Porn is a major emotional/impulse purchase, and if my customer doesn’t want to watch grainy video on an internet paysite,  who the hell wants to wait for a dvd in the mail!?!?    What I have to do as a store owner is find a way to consistantly sell new and recent releases in volume, at a decent markup, but not scare my customer into running to an internet dvd mail-order site.  Here is what I would do:

1.) Invest in new releases, and price them at roughly $29.95 (I would charge my customer only nominally for the convenience of not having to wait for the mail.

2.) Swear off cheap product that has been rehashed 1000 times, and blow out my current inventory of said product.

3.) Develop an inventory system if I don’t already have one, so I can track sales and reorders (winging this just doesn’t ever work)

4.) Stock my shelves with quality product from quality companies and continue to reorder consistently based on sales, it it doesn’t sell, blow it out for cost and don’t ever reorder (and keep a close eye on that company’s other product to see if it is stagnant as well).

5.) Communicate with my customers, find out what they like, I won’t just buy what I think will sell, I will talk to my customers and buy what THEY want!

Just start with these 5 steps and I guarantee your store will grow, prosper and profit!!


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